Zoos Victoria is committed to developing experiences that connect, inspire and empower its visitors to take action to conserve the natural world. Understanding how zoo experiences can affect the attitudes and behaviours of visitors is a critical element in delivering our vision and improving the visitor experience.
Researchers from Monash University investigated the impacts of pro-wildlife behaviour requests on visitors' experiences at Melbourne Zoo and Werribee Open Range Zoo.
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How effectively do zoos contribute to the conservation of Orang-utans in the wild through public education? Researchers from the University of South Australia are evaluating Melbourne Zoo's Don't Palm us Off campaign.
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Do visitors respond to the emotional labour of safari guides at Werribee Open Range Zoo, and how does this affect their experience? Researchers from Monash University investigate.
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Experiences at the zoo often elicit emotional responses in visitors. Researchers from Monash University investigated whether emotional responses to animal encounters motivate visitors to undertake pro-wildlife actions.
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Subtle changes in the way in which behaviour requests are made can dramatically influence the number of people that comply with the request. This project compares the effectiveness of different ways of asking zoo visitors to engage in pro-wildlife behaviours.
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This collaborative research project examines how zoo staff and zoo visitors’ perspectives on behaviours to target differ, and analyses successful behaviour campaigns.
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Investigating how co-creation between the organisation and consumer affects the experience of visitors to Zoos Victoria properties
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Understanding emotional display rules is important in the zoo context. Researchers from the Monash University Tourism Research Unit investigated how emotional display rules can achieve pro-wildlife visitor outcomes at Werribee Open Range Zoo.
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